The General Data Protection Regulation (GDPR) which comes into force on May 25th, 2018, aims to protect the fundamental right to privacy and the protection of personal data of European Union (EU) citizens.
This law affects any entity including hotel properties no matter where they are located that processes EU citizens’ personal date.
See full regulation here
Transparency and proper communication with your guest are key elements of the GDPR. As part of the new regulation, hotelier must let your guest know how you collect, store, and use their data, in a clear and transparent way.
Here’s our recommendation
MyGHS is where you can read all informational updates regarding CRM.
Its Monday and you are about to start your daily routine, you rush to your fave coffee shop to grab a cup of mocha frappucino, like the usual. Bartender tells you of your order even before you say it. Impressed? This is what makes this coffee shop special from the rest-- not only does it offer great variety of coffee flavors which you adore, now they can even recall your order!
According to ManagementStudyGuide.com, there are two (2) types of customer loyalty-- brand loyalty and company-specific loyalty. Ordering the same cup of coffee every single time makes you brand loyal. But after how the bartender made you feel special, this is the start of you eventually becoming company-specific loyal. And this is what companies should aim for.
Other companies may be offering better products and services but guests may still opt to ignore them and stick with your company because they feel that they are being valued and are given more benefits. This is the ideal mentality that companies would like to instill to their customers. But what if this is not the case? Customer Relationship Management (CRM) is here to help.
iReward is a full-serviced CRM that provides all the help that you need-- from acquiring new customers through database management, to engaging with them throughout their journey with your company, to encouraging repeat business by giving rewards to loyal guests iReward will help up customers level of satisfaction with your company and will make sure that customer loyalty has direct connection to your financial result. Note, however, that customer satisfaction is different from customer loyalty. But with iReward, you have all the tools needed to get customers attention that would satisfy their demands and make them your loyal guests.
Start your loyalty program now and reward your members with gifts they deserve.
MSG Experts. Customer Loyalty -- Meaning and its Important Concepts. http://www.managementstudyguide.com/customer-loyalty.htm.
A loyalty program is a great way to increase repeat customers and overall profitability. But a loyalty program is as effective as you make it. It is more than just giving rewards but also you have to anticipate what your guest needs and wants.
iRewards is your online convenience store plus more—it has everything you need and has other available items that you might have missed out on your checklist. It is a full-serviced CRM that not only helps manage and evaluate guest interactions and data throughout the customer journey, it also offers a loyalty program to improve business relationships with customers, assist in customer retention and drive direct bookings. It also provides hotel program manager the ability to interact with a comprehensive range of applications and other features based on the specific needs of the company.
The three (3) main roles of iRewards in your hotel are: (1) to drive demand, (2) to drive repeat business; and (3) drive direct bookings. These are made possible through powerful membership database, issuance of points, and a special cash-and-point payment method.
iRewards helps drive demand by means of growing your membership base by consolidating transactional data from hotel PMS with different social media platforms through our strong integration capability. The raw data are then utilized to find new patterns and relationships to optimize company’s competitive advantage. The system gathers data to enrich customer profiling and understand them better and further enhance personalization of services which makes you differ from your competitors.
From the word itself, iRewards gives special rewards such as points and personalised vouchers to frequent hotel guests according to their membership tier which is based on the total points they earn during their hotel stay. This encourages repeat business and increased spending from hotel members —from room nights, food and banquets, to use of other facilities. Hotel guests are further motivated to spend more on your hotel because of the additional rewards that come with the membership exclusivity, which in effect makes them feel more valued.
As for the redemption part, hotel members are given the freedom to redeem rewards using solely their points or if they have insufficient points, they can pay using cash-and-points method. This way, guests become hooked and will be enticed to make several purchases anytime they want.
Now, it’s time to get to know your guest well, and give them rewards that will satisfy their needs.