Everything you need to generate demand, build life-long customer relationship and drive direct bookings


GHS is GDPR Compliant

What is the GDPR?

The General Data Protection Regulation (GDPR) which comes into force on May 25th, 2018, aims to protect the fundamental right to privacy and the protection of personal data of European Union (EU) citizens.

GDPR applies to:

This law affects any entity including hotel properties no matter where they are located that processes EU citizens’ personal date.

See full regulation here

How does GDPR affects you?

Transparency and proper communication with your guest are key elements of the GDPR. As part of the new regulation, hotelier must let your guest know how you collect, store, and use their data, in a clear and transparent way.

GHS help you meet the requirements for your hotel.

Here’s our recommendation

  • Create/update your privacy policy Privacy policy is a statement or a legal document in privacy law that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data. It fulfills a legal requirement to protect a customer or client's privacy. We do recommend to maintain a clear privacy policy in accordance with GDPR and privacy law and ensure you properly communicate it with your guests.
  • Processing your guest data GDPR allows you to process your guests data (e.g. collect, use, store), so long as the process meets the requirements of the GDPR. Click here for more information about the regulation

Data Collection

  • GHS provide an option for the guest to agree with terms & condition before hotel can get their data.

Guest Data

  • Guest can modify or remove their profile from the program

    * Under profile tab, there is an option to delete their account
  • GHS provide guest access on their account and hotelier a downloadable file.

  • Once guest or hotel choose to deactivate or remove their account, GHS will store data on a sperate database. The data will automatically delete after 30days if data will not move on the main database storage.

Email Marketing

  • GHS provide an access to unsubscribe both guest and hotelier.


  • GHS deactivated all EU countries on geo-pricing for Booking engine


MyGHS is where you can read all informational updates regarding CRM.

  Alex - The Hospitality Travelbot


Its Monday and you are about to start your daily routine, you rush to your fave coffee shop to grab a cup of mocha frappucino, like the usual. Bartender tells you of your order even before you say it. Impressed? This is what makes this coffee shop special from the rest-- not only does it offer great variety of coffee flavors which you adore, now they can even recall your order!

According to, there are two (2) types of customer loyalty-- brand loyalty and company-specific loyalty. Ordering the same cup of coffee every single time makes you brand loyal. But after how the bartender made you feel special, this is the start of you eventually becoming company-specific loyal. And this is what companies should aim for.

Other companies may be offering better products and services but guests may still opt to ignore them and stick with your company because they feel that they are being valued and are given more benefits. This is the ideal mentality that companies would like to instill to their customers. But what if this is not the case? Customer Relationship Management (CRM) is here to help.

iReward is a full-serviced CRM that provides all the help that you need-- from acquiring new customers through database management, to engaging with them throughout their journey with your company, to encouraging repeat business by giving rewards to loyal guests iReward will help up customers level of satisfaction with your company and will make sure that customer loyalty has direct connection to your financial result. Note, however, that customer satisfaction is different from customer loyalty. But with iReward, you have all the tools needed to get customers attention that would satisfy their demands and make them your loyal guests.

Start your loyalty program now and reward your members with gifts they deserve.


MSG Experts. Customer Loyalty -- Meaning and its Important Concepts.

  A Quick Discourse on iRewards

A loyalty program is a great way to increase repeat customers and overall profitability. But a loyalty program is as effective as you make it. It is more than just giving rewards but also you have to anticipate what your guest needs and wants.

iRewards is your online convenience store plus more—it has everything you need and has other available items that you might have missed out on your checklist. It is a full-serviced CRM that not only helps manage and evaluate guest interactions and data throughout the customer journey, it also offers a loyalty program to improve business relationships with customers, assist in customer retention and drive direct bookings. It also provides hotel program manager the ability to interact with a comprehensive range of applications and other features based on the specific needs of the company.

The three (3) main roles of iRewards in your hotel are: (1) to drive demand, (2) to drive repeat business; and (3) drive direct bookings. These are made possible through powerful membership database, issuance of points, and a special cash-and-point payment method.

iRewards helps drive demand by means of growing your membership base by consolidating transactional data from hotel PMS with different social media platforms through our strong integration capability. The raw data are then utilized to find new patterns and relationships to optimize company’s competitive advantage. The system gathers data to enrich customer profiling and understand them better and further enhance personalization of services which makes you differ from your competitors.

From the word itself, iRewards gives special rewards such as points and personalised vouchers to frequent hotel guests according to their membership tier which is based on the total points they earn during their hotel stay. This encourages repeat business and increased spending from hotel members —from room nights, food and banquets, to use of other facilities. Hotel guests are further motivated to spend more on your hotel because of the additional rewards that come with the membership exclusivity, which in effect makes them feel more valued.

As for the redemption part, hotel members are given the freedom to redeem rewards using solely their points or if they have insufficient points, they can pay using cash-and-points method. This way, guests become hooked and will be enticed to make several purchases anytime they want.

Now, it’s time to get to know your guest well, and give them rewards that will satisfy their needs.

  Hotel Armada Gets an Intensive Training on iRewards

GHS team headed by CEO Mr. Bernard Quek conducted a training on iRewards last Jan 9-11, 2017 in Hotel Armada Petaling Jaya in Selangor, Malaysia.
The department heads together with the staff of Hotel Armada were engaged in a two-day training to tackle the role of iRewards in increasing their sales and in attracting more loyal customers.
The interactive training also tapped into the incorporation of iRewards in their reservation system and the ways on how the hotel can deliver their promises especially in this time when the regular hotel services are no longer enough to address the demands of high competition.

  Happy Holidays!

  GHS-OnCon: Free webinar on Monday!

Do you sometimes feel that your online direct booking is not enough? Every time you look at your revenue, you notice that you actually burn lot of money on your online marketing but still your guest choose to book through OTA. If you want to be at the level playing field with OTA, we encourage you to join us on Monday, for a free webinar on things you can do regrading online millennial marketing to make sure your guest will book directly to your brand website.

In this free webinar, you'll learn how to:
Generate demand - Know your customer needs
Increase your repeat business - Establish your online relationship with your guests.
Drive direct booking to your hotel website - prove that booking to your brand website is better than OTA.

Be sure to join us on Monday. December 12th at 3:00pm SG time

  Announcing GHS-OnCon

Looking to level up your online marketing skills? Join us in GHS - OnCon, Monday December 12. This will be an hour of online conference, you'll hear from GHS founder and CEO Bernard Quek an in-depth presentation with tons of actionable tips regarding online millennial marketing. It includes generating demands, increase repeat business, online direct bookings for your hotel and so much more.

You'll be able to interact directly with BQ during Q&A sessions. If you have specific questions and need for your guests we will be able to dive into the details, give advice, and address issues unique to your business.

  Traffic cannot stop Jakarta hoteliers in attending Digital after Dark.

The HERC chariman Iwan made a brief opening presentaion regarding direct booking while GHS's Bernard holds a very millennial presentation regarding business outlook in 2017 and customer behavior followed by GHS partners DOKU pay and PHM Hospitality.

  GHS Digital After Dark landed in Bali!

Around 100 attendees joined together at Metis Bali to attend the 1st Digital after Dark, a GHS Digital Marketing Event.
GHS's Founder and CEO Bernard holds a presentation about Direct Booking Strategy and Business outlook & Customer Behaviour in 2017.
Thank you for supporting us. All Bali photos and video are available on GHS facebook account

  Meet the Digital after Dark event speaker

Meet the Digital after Dark event speaker. Come and party with us plus learn more about the latest trend in hospitality industry.See you soon Indonesia!

  Get ready Indonesia

Get ready Indonesia

  GHS Partner with AsiaPay an Online Payment Solution Provider

We are pleased to introduce our payment gateway solution partner SiamPay, PesoPay and PayDollar - A Product of AsiaPay one of the leading provider of payment gateway solutions.

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The online payment system delivers reliable merchant services that allow businesses to accept online payments ranging from credit cards, debit ATM cards, cash or over-the-counter payments, e-Wallet payments and PayPal.

  Getting Personal: The New Rule of Marketing

Our CEO Mr. Bernard Quek was one of the moderators of the 2nd Revenue Strategy Forum hosted by Duetto and Hotel Icon held in Hong Kong on September 22, 2016

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Panel formed by leading Executives of Hospitality Industry in Hong Kong, Philip Schaetz - VP Sales and Marketing Niccolo Hotels and Marco Polo Hotels, Wayne Hu - VP Strategic Marketing Regal Hotels International, Chris Yahng - Director of Marketing & Brand Strategy Method Media and Michelle Wu General Manager - Marketing OVOLO Hotels.

Bernard talks about Getting personal: The New Rule of Marketing. The presentation started off by Bernard highlighting the revolutionary wave of changes in the hospitality industry - a new generation of travellers have emerge and require hotels to rethink their current marketing strategy.

The panel agreed that they need to start servicing a group of Millennia travellers who don’t like to talk to people". The panel unanimously agree that Data is ever more important to help them personalize pricing and experiences of their new guests in an effort to drive guest loyalty.

  PT Supranusa Sindata and Global Hospitality Solutions Pte Ltd Announce Strategic Integration Partnership

  1st UP AIT Tourism and Hospitality Conference