Its Monday and you are about to start your daily routine, you rush to your fave coffee shop to grab a cup of mocha frappucino, like the usual. Bartender tells you of your order even before you say it. Impressed? This is what makes this coffee shop special from the rest-- not only does it offer great variety of coffee flavors which you adore, now they can even recall your order!
According to ManagementStudyGuide.com, there are two (2) types of customer loyalty-- brand loyalty and company-specific loyalty. Ordering the same cup of coffee every single time makes you brand loyal. But after how the bartender made you feel special, this is the start of you eventually becoming company-specific loyal. And this is what companies should aim for.
Other companies may be offering better products and services but guests may still opt to ignore them and stick with your company because they feel that they are being valued and are given more benefits. This is the ideal mentality that companies would like to instill to their customers. But what if this is not the case? Customer Relationship Management (CRM) is here to help.
iReward is a full-serviced CRM that provides all the help that you need-- from acquiring new customers through database management, to engaging with them throughout their journey with your company, to encouraging repeat business by giving rewards to loyal guests iReward will help up customers level of satisfaction with your company and will make sure that customer loyalty has direct connection to your financial result. Note, however, that customer satisfaction is different from customer loyalty. But with iReward, you have all the tools needed to get customers attention that would satisfy their demands and make them your loyal guests.
Start your loyalty program now and reward your members with gifts they deserve.
MSG Experts. Customer Loyalty -- Meaning and its Important Concepts. http://www.managementstudyguide.com/customer-loyalty.htm.